TRU™ DYNAMICS "TRU" stands for The Real You. Dynamic is defined as changing. Your plan is dynamic as opposed to static. It will change as your life changes, as your income changes, as your children get married, as new opportunities are created and new challenges arise. Our duty is to monitor your plan through our continual audit process. One of the steps we take under TRU Dynamics™ is to create a family philosophy. Philosophy is an essential piece to your dynamic plan.